Herald

For marketing

On message in every ad, page and post.

Positioning, personas, voice and the proof you're cleared to use, in one workspace. Everything your team's AI writes starts from it.

Every marketer, agency and freelance writer gets the right persona, the right voice and only the stats you've cleared. Nobody keeps their own brand voice prompt.

Start a workspaceFree during early access.

Your content lead's agent in Claude calls

get_context(“

Ledgerline brief

11 sections, 5,010 tokens

Rules, always included

  • Only cite numbers from the Approved proof page.
  • Don't promise roadmap dates.
  • Say “finance teams”, never “accounting departments”.
  • PositioningOne-line value prop180
  • Who we're for, and who we're not520
  • Persona: CFOWhat keeps them up at night640
  • Product: ApprovalsMulti-step approval flows470
  • ProductShipped this quarter410
  • Competitor: BrexWhere we win, where we don't890
  • Approved proofTime-to-close stats260
  • Customer quotes, cleared for ads520
  • Voice and toneAds and short copy410
  • Long-form and blog380
  • Style rulesHeadings and product names210

Where the story drifts

  • Every marketer with their own “brand voice” prompt
  • An ad quoting a stat nobody cleared
  • New positioning in March, and blog posts that still say the old thing
  • A brand guidelines PDF no one's AI has ever read
  • Agency copy that takes three rounds to sound like you

With Herald

A shared context layer for your marketers and their agents. Product marketing owns the story, and every marketer, agency and freelancer reads it from the same place, along with every AI tool they use.

Update the positioning or swap a customer quote, and the next ad, landing page and launch email uses the new version. Nobody has to remember to update their prompt.

What goes in the workspace

The pages a new hire would need to market you well. Give each one an owner, so the person who knows it best keeps it current.

Positioning
What you are, who it's for and who it isn't, in the words you want repeated.
Personas
Each buyer's job, what they worry about and the objections they raise.
Competitors
Where you win, where you don't, and what to say when a prospect brings them up.
Product
What it does, what shipped this quarter, and what the features are called.
Approved proof
Stats, quotes and logos you're cleared to use, and where each one may go.
Voice and style
How you sound in an ad, a landing page, a blog post and a launch email.

Packs for the work you ship every week

A pack says which pages a kind of job always needs. Your voice guide never mentions the launch, so search alone would miss it. The pack makes sure it arrives, with your rules on top.

Ad copy
PositioningApproved proofVoice: ads
Landing page
PositioningPersonaStyle rules
Launch email
ProductApproved proofVoice: email
Blog post
PersonaVoice: long-formStyle rules
Comparison page
CompetitorApproved proofStyle rules

From brand guidelines to a brief every agent reads

  1. 1

    Write the story down

    Import the messaging doc, the persona deck and the brand guidelines you already have, then tidy them into pages.

  2. 2

    Mark the rules

    Claims you can't make, words you don't use, numbers that only come from Approved proof. Rules go out with every request.

  3. 3

    Connect your team and your agency

    Marketers sign in from wherever they write. Your agency and freelancers get a key to the one workspace.

  4. 4

    Change the story once

    Product marketing updates the positioning. Every draft after that, from your team or your agency, uses the new version.

Change it once, and it changes everywhere

The story moves faster than the docs that tell it. Update a page, and every agent writing for you picks it up on its next request. Agents can suggest changes too, as drafts you publish.

New positioning
Rewrite the one-liner on Monday, and Tuesday's ads use it.
A fresher quote
Swap a customer quote on Approved proof, and the old one stops showing up.
A renamed feature
Change it in the style rules, and nobody's AI uses the old name again.
You publish
Nothing an agent writes reaches anyone else until product marketing approves it.

Your agency writes from the same brief

Send your agency or freelance writers an API key instead of a folder of PDFs. Their agents read the same positioning and proof as your team.

One workspace per key
Keep a workspace per brand or product line, and share only the one they work on.
Read-only by default
They can search and read what you publish. Allow edits only if you want them to.
Revoke in one click
Access ends on the next request. Every key shows when it was last used.
Every request logged
See which tasks came in and what context went out.

Write the story once. Every draft tells the same one.

Start a workspaceFree during early access. No credit card.